Dealer Sell Sheet & Pitch Kit

The only motorized dashboard
protection screen on the market.

A straightforward F&I add-on at $149–$299 MSRP. Installs in under 45 minutes. No competitors in this space.

$149–$299 MSRP Per Unit
30–40% Dealer Margin
45 min Install Time
3-year Warranty
Product Overview

What is DashArmor?

DashArmor is a retractable motorized screen that deploys over the dashboard display when the vehicle is parked or not in use. It blocks UV radiation, reduces heat damage, and prevents screen delamination — the most common dashboard failure in late-model trucks and SUVs.

1
Installed behind the dashboard trim No cutting, no drilling. Attaches to existing mounting points during PDI.
2
Motorized retraction via OEM button or app Driver presses a single button to deploy or retract the screen in under 5 seconds.
3
Blocks UV, reflects heat, prevents delamination Rated to block 99%+ UV. Operating temperature range: −40°F to 185°F.
4
Backed by a 3-year warranty DashArmor covers defects in materials and motorized mechanism for 3 years from install date.
Why Dealers Choose This
🏆

Zero direct competition

No other manufacturer makes a motorized, retractable dashboard protection screen. You're selling something customers can't buy elsewhere.

First to Market
👁️

High customer visibility

Customers see it, ask about it, and understand the value immediately. Easy to demonstrate during test drives or delivery walkarounds.

📦

No special training or tools

Standard tech can install without any training beyond the one-page guide included in every kit.

💵

Clean margin at every price point

30–40% dealer margin at $149–$299 MSRP. No rebates, no clawbacks, no complex incentive tiers.

Revenue Model

What does it add to your bottom line?

Based on a conservative 10 installs per month per rooftop. Volume is typically higher in truck-heavy markets.

Per-Unit Economics

MSRP (entry) $149
MSRP (premium) $299
Dealer cost $90–$210
Gross profit per unit $45–$120
Dealer margin 30–40%
Installation labor add-on $50–$99 optional
All-in per-vehicle opportunity $95–$219

Monthly Revenue Projections

Installs/Mo Low Scenario High Scenario
5 units $225 $600
10 units $450 $1,200
25 units $1,125 $3,000
50 units $2,250 $6,000
100 units $4,500 $12,000

Low = $45 margin (entry unit). High = $120 margin (premium unit). Does not include labor revenue.

Installation

30–45 minute PDI
install process.

No vehicle modifications. No cutting. No special tools beyond a trim pry tool included in the kit.

1
Remove dash trim panel Standard snap clips. No fasteners. Reinstalls cleanly after.
5 min
2
Mount bracket to OEM points Uses existing mounting holes. No drilling required on any supported model.
15 min
3
Route power lead to fuse box Taps to ACC circuit. Included harness with fuse protection and labeled connectors.
10 min
4
Reinstall trim and test cycle Snap trim back in place. Run 3 full deploy/retract cycles to confirm operation.
10 min
No modifications to vehicle electronics or body. DashArmor installs are fully reversible. Removing the unit takes under 15 minutes and leaves no trace.
Compatible Vehicles
RAM 1500 / 2500 / 3500
Full-Size Truck — 2019+
COMPATIBLE
Ford F-150
Full-Size Truck — 2021+
COMPATIBLE
Chevy Silverado 1500
Full-Size Truck — 2019+
COMPATIBLE
Toyota Tundra
Full-Size Truck — 2022+
COMPATIBLE
GMC Sierra 1500
Full-Size Truck — 2019+
COMPATIBLE
Ford Expedition / Chevy Tahoe
Full-Size SUV — 2020+
COMPATIBLE

Additional models in development. Contact us for compatibility on models not listed.

Technical Specifications

What your service director
needs to know.

Specification Value Notes
UV Protection Rating 99.4% UV Blocked Tested per ASTM G154. Blocks UV-A and UV-B spectrum.
Screen Material Multi-layer polyester laminate with UV-stabilized coating Scratch-resistant exterior layer. Soft-touch interior face to avoid screen contact marks.
Operating Temperature −40°F to 185°F (−40°C to 85°C) Mechanism tested at both extremes. No cold-weather stiffness issues observed in field.
Motor Type 12V DC brushless, 3.5W Sub-1A draw. Negligible parasitic drain when idle.
Deploy / Retract Time 3–5 seconds Full travel from retracted to deployed position.
Warranty Coverage 3 Years Covers motor mechanism, screen material defects, and mounting hardware. Excludes physical damage.
Installation Method Bracket-mount to OEM points. No drilling. Fully reversible. Leaves no marks on vehicle.
Electrical Connection ACC circuit tap, 10A fused Included harness with labeled connectors and ATC fuse holder.
Included in Box Screen assembly, mounting bracket, wiring harness, trim pry tool, install guide All hardware included. No additional materials required.
Dealer SKUs DA-T (Truck), DA-S (SUV) Two kits cover all current compatible models.
Become a Partner

Become a DashArmor
Dealer Partner

We're building a network of authorized dealerships across the US. Partner dealers get priority inventory allocation, co-branded sales materials, and direct contact with our dealer support team.

Priority inventory allocation Partner dealers are fulfilled before open-market orders during high-demand periods.
Co-branded sales materials We provide physical and digital sell sheets with your dealership name, ready for service desk display.
Direct dealer support line Partner dealers get a dedicated contact for warranty claims, reorders, and technical questions.
No minimum order quantity Start with a trial order of 5 units. No lock-in, no minimum commitment.
Response within 48 hours We'll follow up with pricing, samples, and next steps within two business days.

Get dealer pricing

We'll send you a full pricing sheet and sample within 48 hours.